Wednesday, May 2, 2012

Instagram is Killing My Blog

 Who hasn’t heard of Instagram? Unless you’ve been hiding under a rock there was no escaping the news snippets about Instagram around a month or so ago. Even my 60+ year old mom, who’s social media participation is below average, is very much aware of Instagram.

For those not in the know Instagram is a free photo sharing application on the iPhone. In April 2012, it has also become available on the Android platform via Google Play. Think Facebook but limited to photos. Now, if you don’t know Facebook then you have a problem.

Instagram describes itself as ‘a fast, beautiful and fun way to share your photos with friends and family.’ Couldn’t argue that!  Fast, yes! It’s almost instantaneous! Beautiful and fun, a big yes! The app provides filters that transform ordinary looking photos to something that looks and feels (almost) spectacular. Easy sharing to family and friends, yes!  I’ve even extended my audience to include strangers. It also allows the user to simultaneously upload the photos on Facebook, Twitter and Tumblr.

Just last month Facebook acquired Instagram for a whopping $1 billion (that’s why they were in the news). The forward thinking company obviously see a lot of value in it. Not bad for an app that’s only been out for less than two years. Not bad at all. But wait, there’s more, it now boasts over 30 million registered users (and counting).

Despite the title, I do not harbour negative feelings toward Instagram, in fact, quite the opposite. I love it! I love it so much it is killing my blog. What do I mean by that? I have been using Instagram as a substitute to my blog. It has become the micro version of my regular blog. The attraction? Less words but big impact. In fact, I have a bigger following on Instagram than I do on this blog. Make that 8 times larger. But I enjoy blogging. This site won’t be going down anytime soon. 

To celebrate my birthday last week (I’m now edging ever closer to 40) I asked my wife  (Cherry of Cherry’s Cakes) to make me an Instagram cake.  She excelled herself once again as you can see! Especially made with love…for her craft…and for me. Thank you sweetheart! Best cake ever!